Around the Water Trough

HorseLinc Offers Streamlined Business Management with One Simple App

Contributed by Around the Water Trough

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In today’s fast-paced world, equestrians are always looking for a way to simplify and streamline their day-to-day tasks. For service providers such as farriers, braiders and trainers, finding an easy way to reach customers for payment and keep billing organized is of paramount importance, and that is how the most innovative app on the market, HorseLinc, came to be. 


HorseLinc is a mobile application that allows equine professionals to manage their business more efficiently by providing an easy tool to make secure payments, request invoices and so much more. Available in the App Store and Google Play, HorseLinc helps to streamline transactions and communication between all equine service providers, such as farriers, braiders and trainers, and horse owners and managers.

On the horse management side, owners or trainers with horses in their care can keep track of when each horse is due for shoeing, vet work and other services as well as make easy payments to their service providers with a tap of a button on their mobile device.  Each horse has its own profile and information about that horse, from USEF information to the last time the horse had a visit from the farrier, is available without hours of data entry.

For service providers, HorseLinc helps with requesting services, invoicing and receiving payments in a timely manner. Dashboards are available to see all outstanding invoices, as well as the ability to export that information for easy accounting.  Service providers can also keep notes on each horse’s profile that only they can see so that they have that information available for the best care possible for the horses.

“With so many different payment apps out there, you may be thinking, ‘How is HorseLinc different?'” said Misty Pleiness, HorseLinc‘s founder. “Our app was developed by service providers and horse managers for service providers, horse owners and managers. Not only is the billing process simplified with HorseLinc, but communication between owners and service providers becomes much more effective, saving you both time and money.”


Professional rider and trainer Jacob Pope added, “We have a lot of clients who are owners and live all around the world. With HorseLinc, they are able to see their invoices and hit pay right away. It takes the hassle out of everyone’s day and you can do it right from your phone!”

Slaving away with billing, writing checks, and data entry during your time away from the barn is long in the past with HorseLinc! HorseLinc offers peace of mind to its users through its convenient and secure payment options, ensuring service providers are paid correctly and on time. 


“After a week of braiding with many late nights, we are exhausted,” said horse show braider Mary Barton.

“When my clients use HorseLinc it is a benefit for me because I don’t have to get up and go back to the horse show to retrieve checks. This a great tool to get paid in a timely manner!” 

Payment processing is handled securely using Stripe, the industry leader in mobile payments, while profile information is housed with Amazon Web Services to keep data secure and protect users’ information.

Anyone can use HorseLinc, from horse owners, managers and trainers to service providers like braiders, farriers and equine massage therapists. 

To learn more about HorseLinc and their innovative app, click here!