Around the Water Trough

NBHA Proud to Partner with Premium Outdoor Brand YETI

Shannon Habenicht

NBHA Proud to Partner with Premium Outdoor Brand YETI


The National Barrel Horse Association (NBHA) is excited to partner with leading outdoor brand, YETI. In part of a multi-year partnership, YETI has been named the Official Drinkware and Cooler of the NBHA. YETI will not only promote products to NBHA members, barrel racers will have the opportunity to win YETI products, such as the Tundra, Hopper and Rambler at NBHA World Championships Shows.

Founded in Austin Texas in 2006, YETI has since been the brand of choice for those entrenched in an active lifestyle. With the same drive and passion as the NBHA, YETI has continued their pursuit of excellence as industry leaders with unparalleled creativity and innovation.  

“We couldn’t be more excited to partner with such an elite brand such as YETI. The horse show life can be grueling and there’s not a better product that stands up to such a vigorous lifestyle” states NBHA Executive Director Sherry Fulmer. “We’re excited to not only partner with YETI but give our members the opportunity to win prized YETI coolers that will serve them for many years to come.”

“We are extremely proud of our partnership with the National Barrel Horse Association for the coming years. The NBHA is a distinguished platform for barrel racers of all skill levels and we are grateful for the opportunity to be in partnership with an association that embodies the spirit of our company” states YETI Rodeo Specialist Peyton Bennight. “We are inspired by the hard work and dedication shown throughout the barrel racing industry and are fortunate to support those competitors and the NBHA.”

This is an exciting time for NBHA as the association has undergone a series of exciting changes which have included the unveiling of a new logo and the release of a redesigned website. Learn more about the National Barrel Horse Association and see the full NBHA Tour Schedule at

About the National Barrel Horse Association

The National Barrel Horse Association, headquartered in Augusta, Georgia, is the largest barrel racing organization in the world. The NBHA is the recognized leader of Barrel Racing in the world and is known to be professional and innovative while staying true to western heritage, lifestyle, and dress. In 1992, the NBHA revolutionized the barrel racing industry by pioneering the divisional format, which allows riders of all skill levels a chance to win money and prizes in barrel racing competition. NBHA official events have paid out $13 million to date with more than $2.5 million in added prize money. NBHA has over 20,000 members of all ages across the United States and affiliates on 5 continents. Learn more about the NBHA at Follow us on FacebookInstagramTwitter, and YouTube

About Yeti

Founded in Austin, Texas in 2006, YETI is a leading premium outdoor brand. The world’s top hunters, anglers, outdoor adventurers, BBQ pitmasters, and ranch and rodeo professionals trust YETI to stand up to the world’s harshest conditions. For more on the company and its full line of products and accessories, visit