An Innovative App … MyRightHorse.org
Contributed by Around the Water Trough
MyRightHorse.org, an innovative web app that connects potential adopters with available horses, was recently recognized as the best website at the 2019 American Horse Publications Equine Media Awards. My Right Horse won top honors in the Business Equine-Related Website Category on June 1 at the High Desert Round Up in Albuquerque, New Mexico.
The Right Horse Initiative is a collective of industry professionals and equine welfare advocates working together to improve the lives of horses in transition through a dialogue of kindness and respect. Through collaboration with over 55 industry and adoption partners, The Right Horse can innovate new and better adoption standards and practices. Together, the goal is to shatter the stigma and reframe the conversation around equine adoption in order to massively increase horse adoption in the United States.
My Right Horse was designed to make it easier for the millions of families interested in adopting to find their right horse. It stands apart from other horse search platforms by prioritizing user experience both for horse seekers and adoption agencies. Launched in August 2018, the site currently has over 76 active users listing 531 horses. Over 100,000 weekly visitors come to the site looking for adoptable horses.
“This is a very user-friendly site. It's as simple to search for a horse as it is to list one, and the site looks wonderful on mobile. Very clean design. It also provides a great service to the equine industry, making it easy for horse adopters to find rescue animals,” commented the judges.
The Right Horse Initiative also took home second-place in the Business Equine-related Print Ad Campaign category for the “Changing the Adoption Conversation” advertising campaign. The ad campaign worked seamlessly alongside My Right Horse to inspire the horse community to see horses in transition in a new light and consider adoption when acquiring their next horse.
“We are thrilled that equine adoption was represented and recognized during the American Horse Publications Equine Media Awards. There was an outstanding pool of entries and we are honored to be in such good company with our fellow partners and award recipients,” said Christy Counts, President of the Right Horse Initiative.
To learn more, visit www.therighthorse.org.